I come across a lot of people who ask me how they (and their businesses) can survive in an economy that’s hit by recession. I want to share with you what I usually share with them. It has to do with a much abused term. Value.

Firstly, I believe there are two economies. The Actual Economy and Your Economy. They are both real, yet they are parallel to each other. It means.. one has nothing to do with the other.
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