I had this interesting conversation with my one of my coachees.. She’s self-employed and wanted to increase her own client base and was asking me the secret to my successful coaching practice. Here’s what I told her..

Me: “Whether you are employed or self-employed, the secret is to GIVE more than what you get paid for.”
Coachee: “That sounds like a losing proposition.”
Me: “Exactly why most people don’t do it.. and you should. It will set you apart from your competitors.”
Coachee: “Where did you learn this business secret?”
Me: “In a book called The Go-Giver. It’s a small book. You can finish reading it in one day. In fact I learnt more business secrets in one day of reading this book than I learnt in my 2 years of MBA at IIM Bangalore in 1992.”
Coachee: “Hey that book is listed on your website as a book you recommend reading. ( https://www.milindjadhav.com/go-giver/)
Why are you giving away your business and coaching secrets away freely on your website? If people get your secrets for free why will they sign up with you for coaching? And won’t your competitors overtake you?”
Me: “In reality, the opposite is happening!”
“Don’t you get it?”, I told her,”the secret to success is to GIVE away the secrets to success!”